Friday, January 16, 2015
New York State: Teachers Union's New Ad Campaign Urges Cuomo to Fund Public Schools
The New York State United Teachers (NYSUT) union has launched a nearly $1 million ad campaign urging Gov. Andrew Cuomo to move beyond politics, and ensure that the state adequately and equitably funds its public schools.
New York State United Teachers is a statewide union with more than 600,000 members in education, human services and health care. NYSUT is affiliated with the American Federation of Teachers, the National Education Association, and the American Federation of Labor and Congress of Industrial Organizations.
The union's 30-second, documentary-style television ad features a narrator reading from a Jan. 5 New York Times editorial headlined, “The central crisis in New York education.”
“Gov. Cuomo’s forthcoming State of the State address is expected to focus on what can be done to improve public education,” the narrator reads as quotations from the editorial appear on the screen. “If he is serious about the issue, he’ll have to move beyond peripheral concerns and political score-settling … and go to the heart of the matter: that the state had not met its constitutional responsibility to ensure adequate school funding.”
As the screen cuts to a shot of the governor, and then to students raising their hands in a classroom, the narrator implores, “It’s time to move beyond politics, Gov. Cuomo. Support our future. Fairly fund our schools.”
The television ad will run in the Albany and New York City metro areas for six days leading up to the governor’s combined State of the State and budget presentations Jan. 21. The ad begins just days after a new report demonstrated that educational inequality in school funding has grown to record levels, even as New York state has failed to honor its funding commitment in the Campaign for Fiscal Equity case. New York state owes school districts nearly $6 billion as part of a court settlement in which the state acknowledged it had shortchanged schools and deprived students of their constitutional right to a sound, basic education.
For posting and sharing purposes, a copy of the ad can be found at www.nysut.org.
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