Hudson Valley Community College
will offer a new associate in applied science degree in digital marketing
beginning in fall 2015. Offered through the college’s Accounting,
Entrepreneurship and Marketing Department, the 62-credit degree program is
designed for students interested in online, digital and social media marketing
or advertising; Web design; digital content management; and Web analytics.
The program prepares graduates for
employment, or transfer to four-year colleges and universities to further their
education. Its students gain knowledge in the core areas of digital marketing
and business, and learn to use technology in those environments. The program can be completed through full- or part-time study
during the day or entirely online. Classes are also offered in the evening.
Coursework includes the classes Web Page Design
and Management; Information Design and Applied Digital Media; Principles of
Marketing; Advertising; Digital Marketing; Sales Management; Marketing
Management and Strategy; Business Ethics; and more. An internship providing
experiential learning may also fulfill degree requirements. Emphasis is placed
on developing critical thinking skills, effective written and oral
communication skills, and understanding ethical marketing and business
decisions.
For more information, contact the Accounting,
Entrepreneurship and Marketing Department at 629-7148 or Admissions at 629-7309;
admissions@hvcc.edu; or on campus in the Guenther Enrollment Services Center,
Room 223.
Founded in 1953, Hudson Valley
Community College offers more than 75 associate degree and certificate programs
in four schools: Business; Engineering and Industrial Technologies; Health
Sciences; and Liberal Arts and Sciences; and in its Educational Opportunity Center
for academic and career training. One of 30 community colleges in the State
University of New York system, it has an enrollment of more than 12,000
students, and is known as a leader in distance learning initiatives and
workforce training. Hudson Valley has more than 75,000 alumni.
--Jennie Grey--
Please note my new contact information below--
Education reporter
The Saratogian and The Record newspapers
20 Lake Ave.
Saratoga Springs, NY 12866
jgrey@digitalfirstmedia.com
Work cell: 518-222-2109
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